Reverse Events – TECH[NO.7]

The In-demand TECH(NO) Loft Series Kicks Off 2015 Strong With Inphinity, Eelrack, and Chris Robert (Live) On Saturday, February 21st!

TECH[NO.7]

 

To follow up the End of the Year TECH(NO) party with Balthazar and JackRock and Autograf’s surprise guest performance, Reverse Events is back at it with the first TECH(NO) Loft event of the year – and per the usual, it’s bigger and better than ever! TECH(NO.7) will see numerous upgrades such as a new stage design, an enhanced visual/light show, and more bathrooms to accommodate the party’s explosive growth since the inception just less than a year ago. On the bill – Inphinity (pictured below), one of Chicago’s icons, bringing the heat with a proper Techno set prepared solely for this performance, along with Eelrack bringing his dark Techno beats all the way from Brooklyn, and Romanian Tech-house/Techno producer Chris Robert with a special Live PA set. Address to the secret location will be announced the day of on the official event page and a day sooner to all ticket holders via email. Don’t miss out – get your tickets today as space is very limited!

Links

Official Event Page
Buy Tickets via Resident Advisor
Facebook Event

eelrack life

Eelrack’s New Dance Floor Smash “Life” Out Now On Beatport

House music maestro Eelrack is one of the few red hot prospects in the new age of house music this year, capturing gigs at five EDCs, two Electric Forests, the Wonderland series, Burning Man, YOUtopia, Infrasound, and a 19-stop summer 2014 tour. Capturing the essence of downright funky four to the floor tracks, Eelrack’s sound is unmistakable as it is unbelievable; this is as good as it comes. ‘Life’ perpetuates a peculiar vibe into stone, making this one a perfect track for anyone looking for an outlandish and unique choice for their crates. You can listen to the track here on Soundcloud and don’t miss Eelrack at TECH(NO.7) on Saturday, February 21st in Chicago!

An Underground Affair: Rumspringa Event Review and Interview with True Family Unit Productions

Every weekend I thumb through a barrage of social media invites for various club events and EDM concerts, deciding carefully which flown-in headliner suits my fancy for the weekend. Last Friday night, I decided to sift through my normal news feed frontrunners to find an event a little more hush-hush and a lot more underground.  Not quite an after hours and not quite a rave, the True Family Unit 22nd anniversary loft party “Rumspringa” became the destination for the evening.

Rumspringa

Rumspringa

Rumspringa

Rumspringa

With no address posted on the internet, my companions and I obtained the coordinates from a friend and ventured to the near west-side destination, the ‘Hoyne loft’. After walking up four seemingly endless flights of stairs, we paid our cover and walked through the clandestine entrance. I immediately seemed to be experiencing a flashback, as the lighting setup paid homage to the visual rave experience of yesteryear. A single multi-colored laser projected vibrant animations of dancing figures, geometric patterns, and malevolent shapeshifting creatures onto the soot-streaked wall. On opposite sides of the laser setup, projectors blasted random, chaotic images and animations onto white screens.  Props with smaller, more subtle lighting effects were scattered about the venue to support the main visual barrage. Despite my brief distraction with the omnipresent retinal candy, my ears began to focus on the resonating beats.

Brian Brovelli aka Dj Turbotic

Brian Brovelli aka Dj Turbotic

While I unfortunately arrived too late to see opener Lyrek, I walked into Brian Brovelli and Danny Diggable tag teaming to warm up the diverse crowd with some funky house and techno.  Halfway into their set, the crowd sang along about how their life got turned upside down when Boogie Vice’s “Bel-Air rmx” blared from the speakers. Next, Mega Mike and Layer laid down a low-frequency bass dubstep set; the speakers punished the loft with the rolling basslines. Afterwards, Microdot and Eddy Riot returned to the audience a lethal dose of aggressive techno. The tag team theme ended at 2am when Alex Kislov stepped up to the decks and riled the crowd up with solid house tracks; even a few throwback tracks made it into his set such as Technotronic’s “Pump Up The Jam” remix. Amy Unland continued on the trajectory that Alex had started as she had the honor of opening for the legendary house producer and DJ, Paul Johnson.

Paul Johnson - date unknown

Paul Johnson – date unknown

With famous tracks like “Get Get Down” and “Follow this Beat”, Chicago native Paul Johnson has been a staple in the rave and club scene for 30 years and continues to erupt the dance floor every time he approaches the mixer. Paul Johnson continued his trend of underground promenade puppeteering at Rumspringa; even the wallflower attendees in the loft converged to the dance floor to participate in the house-driven madness. As the dawn began to finally peer over the brick window sills, Adonis Childs closed the night out with his patented eclectic mix of techno. Before everyone knew it, the lights came on and the collective squint of the party-goers signaled an end to an exhaustingly successful night. After the party dust settled, I was finally able to sit down with Adonis to ask him a few questions about True Family Unit and all other things music related.

Shawn B: Rumspringa was the 22nd anniversary of True Family Unit. How did it all start?

Adonis C:  True Family Unit started out as New Sun Records when Brian Brovelli and myself hung out during high school and started doing punk shows in Dekalb. We started dabbling in electronic music and changed the name to True Love Family Unit in late 1994. Eventually it was all live electronic music, using drum machines and other equipment to do college parties. I started DJing in 1997 around the time we met Brian Balli. The three of us changed the name to True Family Unit and threw our first big party ‘Divine’ in 1999 at a roller rink in DeKalb. Since then we have grown in size and members have come in and out, but the love still remains the same.

Shawn B: What do you strive for when you throw a party?

Adonis C: To get like-minded people together and show them the new music of our crew and to show people the underground

Shawn B: What’s your favorite party that you threw?

Adonis C: Our “Pride” party series that we used to throw on pride parade weekend. We had house divas come in like Dajae. The crowd was out of control. It was awesome.

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Pride Flyer – 2002

Shawn B: What are some of the key things you like about ‘underground’ parties?

Adonis C: The music and the freedom. All the bad elements of the EDM scene are missing. The vibe is heavy and the parties are more about the music instead of the hype of commercialism. Underground parties are about the music and the growth of the dance scene and culture, not about the deterioration of dance music to make a buck.

Shawn B: Of all the ups and downs of the underground scene in the past 20 years, what do you still see as remaining the same?

Adonis C: The vibe still remains the same and the music is still underground. Chicago will always have elements of house and techno, where the beats have that urban feel to them. In my eyes, the Midwest is the mecca of dance music!

Shawn B: Thanks for your time Adonis. When can we expect the next party?

Adonis C: Peace, Love, and Music 69 on February 14th. It will showcase Danny the Wildchild, Orville Kline, myself and Mr. Bobby, Amy Unland, and a lot more. Check it out!

For the latest information on True Family Unit check out their Facebook page.

For the latest music from True Family Unit check out their Soundcloud page

Twitchcast 004

twitcast 001

 

Chicago’s very own Twitchin Skratch of Murky Beats released his third FREE monthly mixes on soundcloud today. If you like house, deep house, tech house or techno give it a listen. below.

[soundcloud url=”https://api.soundcloud.com/tracks/166844451″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]

Reverse Events Series TECH(NO)

reverse logo

On Saturday September 6th in an undisclosed (yet) location TECH(NO.3)  will open its late night doors and intrigue its crowd once again until the sun comes up. TECH(NO) events typically pop up monthly in the downtown Chicago area. If you are looking for an updated underground experience with all the features of a big room show, you might want to add TECH(NO) to your calendar.

Three things stand out in in Reverse’s TECH(NO) series which makes it one of a kind. First, is the fact that it is aimed to give party goers an underground feel with the production of a mainstream concert event. This involves the level of stage production, sound acoustics and decor production at the loft space. Couple that with a small intimate setting of which the location is revealed the day of the event and you have something unique. Second, all artists that are booked are encouraged to play a more techy set. Techno and tech-house are the bread and butter of these parties and give a nice twist to the ever growing mundane “big room house” bubble in the EDM scene. This also allows artists to play something they might not be accustomed to. Lastly is the sunrise set, which is the last set of the night which takes place from 6 am-7 am. In the underground scene it’s considered an honor to play the last set of the party as its the one  party goers experience before right before heading back home as the sun is coming up. This reminds me of the ending of Groove. If you haven’t seen that movie, you should.

Below check out my Interview with Reserve Events partner Andrew Dalpino, as we get a personal perspective of what made TECH(NO) what it is today and what we might expect going forward.

1)   Seeing how TECH(NO) really is a unique experience compared to what
we’re used to seeing in the Chicago scene, could you briefly explain how idea came about?
– The idea to produce TECH(NO) came about one day when me and my partner Yegor were sitting down and brainstorming for ideas for our first show together. I had always wanted to do an underground show but I wanted to do it the right way. In the past when I attended afterhours or loft shows there was usually little organization, no creativity, hardly any attention to production, a lack of security, and even safety hazards sometimes – I thought to myself, I could do this better. When the idea for TECH(NO) came up, it seemed like the perfect opportunity to show Chicago what we could do!

2)   Why Techno as the choice of music? Instead of let’s say “Chicago House” sets?
– House Music is already well represented in Chicago. As an independent forward-looking promotion company, we wanted to bring something new to the table. I am a huge music nerd and I follow trends quite closely. I predicted the rise of Deep House about a year before it started breaking and my hunch was that Techno would soon follow. As of right now, Techno is the 3rd top selling genre on Beatport behind Deep House and Tech-house.

3)   Is there a ceiling to how big these events can get before you have to think bigger? Or is the plan to keep them small and intimate mirroring underground events?
– The idea is to make them bigger and better every time. Every TECH(NO) show thus far has been just that. There are certain benefits of keeping the show small, like the intimate atmosphere, and that we are better able to keep our crowd at a certain caliber – but the goal has always been to one day turn the party into a stadium show with a massive billing. For now, we are focusing on TECH(NO) the “Loft Series” which typically hold about 400 people. I’d say even if we did make it as far as a stadium show, we’d still continue to do our loft series as a way of staying “grounded.”

4)   You have included “hometown heroes” in past lineups as in this current TECH(NO) lineup. Is that by coincidence or done on purpose to expose the audience to some Chicago artists they might not otherwise go out of their way to see?
– I love supporting Chicago DJs but the main reason why I book the artists for TECH(NO) is because I feel they will do the best job in maintaining the experience that we set out to provide. In some cases I think to my self, “That would be really awesome to see such and such a DJ play a Techno set!” and in other cases I book them because I know people like to come out to see them. Right now, for example, I am working on bringing in an artist I just met from New York who I feel the Chicago market would really dig. Sometimes we’ll get requests from International DJs that just want to play a major US market, and therefore we’ll grab them for super cheap. The lineup is often a juggling act which, at the end of the day, is usually decided on a number of factors.

5)   Being the event promoter I bet it is hard for you to choose one,but what is your personal favorite aspect of TECH(NO)?
I like the vibes. I’m all about vibes. I’m lucky to have a partner that understands this as well. From the look of the room, to the acoustics, to the stage design, to the attitude of the doormen, and even the parking lot – everything is designed to vibe in unison. Some promoters understand this, but most don’t in my opinion. For me, the most satisfactory part of the show is seeing all of the creative aspects we control come together as one experience – and it’s usually over the top!

tech[NO] logo

 

For tickets and more information, visit ReverseEvents.com.

About REVERSE Events:

REVERSE Events is a Chicago-based Independent Electronic Music event promoter/organizer. Founded in 2014 by partners Andrew DalPino and Yegor Kiyenko, the company aims at providing unparalleled live music experiences.

REVERSE Events Links:
http://reverseevents.com
http://faceboook.com/reverseevents
http://twitter.com/reverseevents
http://youtube.com/user/reverseevents
http://mixcloud.com/reverseevents/
http://google.com/+Reverseevents
http://instagram.com/reverseevents
TECH(NO.3) Links:
http://reverseevents.com/event/techno3-loft-party-w-dustin-sheridan—goshva—twitchin-skratch—miester—legend-mode—zander
http://www.residentadvisor.net/event.aspx?624006
TECH(NO.3) Announcement Video:
https://www.youtube.com/watch?v=gLnKN0RTaqU&list=UUOFq2oxHCHrq4kKNW1LYwpA
TECH(NO.1) Recap Video:
https://www.youtube.com/watch?v=oLuRCYLUlTA&list=UUOFq2oxHCHrq4kKNW1LYwpA

For all media inquiries please contact Andrew DalPino at andrew@reverseevents.com.