Reverse Events Series TECH(NO)

reverse logo

On Saturday September 6th in an undisclosed (yet) location TECH(NO.3)  will open its late night doors and intrigue its crowd once again until the sun comes up. TECH(NO) events typically pop up monthly in the downtown Chicago area. If you are looking for an updated underground experience with all the features of a big room show, you might want to add TECH(NO) to your calendar.

Three things stand out in in Reverse’s TECH(NO) series which makes it one of a kind. First, is the fact that it is aimed to give party goers an underground feel with the production of a mainstream concert event. This involves the level of stage production, sound acoustics and decor production at the loft space. Couple that with a small intimate setting of which the location is revealed the day of the event and you have something unique. Second, all artists that are booked are encouraged to play a more techy set. Techno and tech-house are the bread and butter of these parties and give a nice twist to the ever growing mundane “big room house” bubble in the EDM scene. This also allows artists to play something they might not be accustomed to. Lastly is the sunrise set, which is the last set of the night which takes place from 6 am-7 am. In the underground scene it’s considered an honor to play the last set of the party as its the one  party goers experience before right before heading back home as the sun is coming up. This reminds me of the ending of Groove. If you haven’t seen that movie, you should.

Below check out my Interview with Reserve Events partner Andrew Dalpino, as we get a personal perspective of what made TECH(NO) what it is today and what we might expect going forward.

1)   Seeing how TECH(NO) really is a unique experience compared to what
we’re used to seeing in the Chicago scene, could you briefly explain how idea came about?
– The idea to produce TECH(NO) came about one day when me and my partner Yegor were sitting down and brainstorming for ideas for our first show together. I had always wanted to do an underground show but I wanted to do it the right way. In the past when I attended afterhours or loft shows there was usually little organization, no creativity, hardly any attention to production, a lack of security, and even safety hazards sometimes – I thought to myself, I could do this better. When the idea for TECH(NO) came up, it seemed like the perfect opportunity to show Chicago what we could do!

2)   Why Techno as the choice of music? Instead of let’s say “Chicago House” sets?
– House Music is already well represented in Chicago. As an independent forward-looking promotion company, we wanted to bring something new to the table. I am a huge music nerd and I follow trends quite closely. I predicted the rise of Deep House about a year before it started breaking and my hunch was that Techno would soon follow. As of right now, Techno is the 3rd top selling genre on Beatport behind Deep House and Tech-house.

3)   Is there a ceiling to how big these events can get before you have to think bigger? Or is the plan to keep them small and intimate mirroring underground events?
– The idea is to make them bigger and better every time. Every TECH(NO) show thus far has been just that. There are certain benefits of keeping the show small, like the intimate atmosphere, and that we are better able to keep our crowd at a certain caliber – but the goal has always been to one day turn the party into a stadium show with a massive billing. For now, we are focusing on TECH(NO) the “Loft Series” which typically hold about 400 people. I’d say even if we did make it as far as a stadium show, we’d still continue to do our loft series as a way of staying “grounded.”

4)   You have included “hometown heroes” in past lineups as in this current TECH(NO) lineup. Is that by coincidence or done on purpose to expose the audience to some Chicago artists they might not otherwise go out of their way to see?
– I love supporting Chicago DJs but the main reason why I book the artists for TECH(NO) is because I feel they will do the best job in maintaining the experience that we set out to provide. In some cases I think to my self, “That would be really awesome to see such and such a DJ play a Techno set!” and in other cases I book them because I know people like to come out to see them. Right now, for example, I am working on bringing in an artist I just met from New York who I feel the Chicago market would really dig. Sometimes we’ll get requests from International DJs that just want to play a major US market, and therefore we’ll grab them for super cheap. The lineup is often a juggling act which, at the end of the day, is usually decided on a number of factors.

5)   Being the event promoter I bet it is hard for you to choose one,but what is your personal favorite aspect of TECH(NO)?
I like the vibes. I’m all about vibes. I’m lucky to have a partner that understands this as well. From the look of the room, to the acoustics, to the stage design, to the attitude of the doormen, and even the parking lot – everything is designed to vibe in unison. Some promoters understand this, but most don’t in my opinion. For me, the most satisfactory part of the show is seeing all of the creative aspects we control come together as one experience – and it’s usually over the top!

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For tickets and more information, visit ReverseEvents.com.

About REVERSE Events:

REVERSE Events is a Chicago-based Independent Electronic Music event promoter/organizer. Founded in 2014 by partners Andrew DalPino and Yegor Kiyenko, the company aims at providing unparalleled live music experiences.

REVERSE Events Links:
http://reverseevents.com
http://faceboook.com/reverseevents
http://twitter.com/reverseevents
http://youtube.com/user/reverseevents
http://mixcloud.com/reverseevents/
http://google.com/+Reverseevents
http://instagram.com/reverseevents
TECH(NO.3) Links:
http://reverseevents.com/event/techno3-loft-party-w-dustin-sheridan—goshva—twitchin-skratch—miester—legend-mode—zander
http://www.residentadvisor.net/event.aspx?624006
TECH(NO.3) Announcement Video:
https://www.youtube.com/watch?v=gLnKN0RTaqU&list=UUOFq2oxHCHrq4kKNW1LYwpA
TECH(NO.1) Recap Video:
https://www.youtube.com/watch?v=oLuRCYLUlTA&list=UUOFq2oxHCHrq4kKNW1LYwpA

For all media inquiries please contact Andrew DalPino at andrew@reverseevents.com.

Just Stay Chi! Weekly Clubbing Preview 25 (2014)

Monday 6/23/2014

Bodi Be You Mondays Call 312.440.9680
EvilOlive SRTB Presents: Porn N Chicken Player Haters Ball Banger! RSVP for no cover till 11PM
The MiD Industry Mondays- Paul B’s Bday Bash RSVP Deal: Free Before 11:30pm

Tuesday 6/24/2014

Bodi BPM – Industry Tuesday -Gus Karas and DJ Gordo Contact Brett at 312-709-0949 for table reservations and guest list.
Door#3 The TRAP House Say “HATZ” at the door for FREE entry till 10:30 Pm half off after
Primary Primary $2 Tuesdays Text “VIP” to 41411 for No Cover
Roof on the Wit Roof Live -A Skyline View and Live Acoustic Guitar. $5 Coronas all night. Reservations Call: 312-239-9588

Wednesday 6/25/2014

Roof on the Wit Jake Reno Reservations Call: 312-239-9588
Smartbar Change Request Free
Studio Paris Studio Sessions – Topher Jones For Tickets follow the LINK. To reserve a table, please call 312.595.0800 or email studioparis@leye.com.

Thursday 6/26/2014

Bodi Sounds by DJ PC3 and Sean Mac  Contact 312-709-0949 for table reservations and guest list!
The MiD Paris & Simo Password “WHYSOCHI” LADIES FREE ALL NIGHT, GUYS FREE till 12 Am $10 After. For Tables text 773.504.4348
Primary Them Flavors Thursdays feat. Great Dane $10 All Night
Roof on the Wit PHNM Reservations Call: 312-239-9588
Smartbar ADSR: Decay with PAPERWORK / SOLT / HANDSOME TYRANTS FREE
Studio Paris DJ Flipside To reserve a table, please call 312.595.0800 or email studioparis@leye.com.
The Underground Every Damn Wednesday For reservations email Host@TheUndergroundChicago.com

Friday 6/27/2014

Bodi Fantasy Fridays – Dj Kid Clay, Gio Sandz Contact Brett@bodichicago.com for table reservations and guest list!
Castle Fehrplay Follow the LINK for tickets
The MiD Phife Dawg / Rhymefest For tickets follow the LINK. For Tables Text 773.504.4348
Primary Derek Specs’ Birthday & 30 Yr. Anniversary of Chicago Traxmen Follow LINK for Tix
Roof on the Wit Kane Reservations Call: 312-239-9588
Smart Bar Oktave welcomes RROSE $13 before midnight $15 after. To purchase tickets follow the LINK. $10 Before midnight with Facebook RSVP or valid student ID
Soundbar Orjan Nilsen $20 General admission. RSVP for free cover before 12 PM $10 after.
Studio Paris Politik To reserve a table, please call 312.595.0800 or email studioparis@leye.com.
The Underground Summer Music Series with DJ Cobra For table reservations, email Host@TheUndergroundChicago.com

Saturday 6/28/2014

Bodi Reset Saturdays w/ Timbuck2, Legacy, PC3 and BstEvr Mateo Contact Brett Picarazzi at brett@bodichicago.com for table reservations!!
Castle John O’Callaghan Follow the LINK to buy tickets.
The MiD Control Saturday – Nathan Scott / J Worra / Junar Password: WHYSOCHI Ladies FREE All Night, Guys Free Till 12 Am. For Tables Text 773.504.4348
Primary Derek Specs Birthday Boogie w. Cocodrills NO DRESS CODE, for TIX follow the LINK
Roof on the Wit Impulse Reservations Call: 312-239-9588
Smart Bar 5 Magazine Welcomes MIGUEL MIGS $13 Before Midnight, $15 after get tickets by following LINK ($10 before midnight with Facebook RSVP or Valid Student ID)
Sound-bar Deorro $20 general admission. RSVP for free cover before 11:30 PM
Studio Paris Mr. Mauricio To reserve a table, please call 312.595.0800 or email studioparis@leye.com.

Sunday 6/29/2014

Roof on the Wit SKAM Artist Takeover Reservations Call: 312-239-9588
Primary The Pool House CXII ft. Farley “Jackmaster” Funk $10 Tix available by following LINK
Smart Bar Queen! Gay Pride Parade Afterparty MICHAEL SERAFINI / GARRETT DAVID / special guest JAMIE $7 All Night
Studio Paris Save Your Soul Sunday: Ron Carroll To reserve a table, please call 312.595.0800 or email studioparis@leye.com.
The Underground CIA Sundays w/ DJ Arkitek RSVP to CIA@RockitRanch.com

Just Stay Chi! Weekly Clubbing Preview 23 (2014)

                          Monday 6/9/2014

Dolphin Gene Farris & Paul Johnson Say “G-List” at the door for FREE entry till 12 Am, $5 After
EvilOlive SRTB Presents: Porn N Chicken Wold Of Wall Stree Banger! RSVP For No Cover Before 11PM
The MiD Industry Mondays presented by Effen Vodka RSVP Deal: Free Before 11:30pm

                         Tuesday 6/10/2014

Bodi Industry Tuesdays SRTB Takeover: Porn and Chicken Contact Brett at 312-709-0949 for table reservations and guest list.
Door#3 The TRAP House Say “HATZ” at the door for FREE entry till 10:30 Pm half off after
Primary Primary $2 Tuesdays Text “VIP” to 41411 for No Cover
Roof on the Wit Roof Live -A Skyline View and Live Acoustic Guitar. $5 Coronas all night. Reservations Call: 312-239-9588

                         Wednesday 6/11/2014

Roof on the Wit Navic Reservations Call: 312-239-9588
Smartbar Matt Main PLUS PLUS / ViiV / GREG K Free
Studio Paris Studio Sessions -Stellar For tickets follow the LINK. To reserve a table, please call 312.595.0800 or email studioparis@leye.com.
The MiD Disclosure (DJ SET) TICKETS SOLD OUT, General Admission after 11:30pm IF Capacity Is Not Reached. For TABLES call: 773-504-4348
The Underground Every Damn Wednesday: Steve Smooth / Tony Arzadon / Nathan Scott For reservations email Host@TheUndergroundChicago.com

                         Thursday 6/12/2014

The MiD Gus Karas, Gordo, Torio, Zander Password “WHYSOCHI” LADIES FREE ALL NIGHT, GUYS FREE till 12 Am $10 After. For Tables text 773.504.4348
Primary Them Flavors Thursdays feat. Them Flavors DJ’s $10 All Night
Roof on the Wit Steve Smooth Reservations Call: 312-239-9588
Smartbar [synthetic] with DJ LARISSA / DJ ADAM EL / B-SIDE / BOY ALBERTO FREE
Studio Paris Chris Kennedy To reserve a table, please call 312.595.0800 or email studioparis@leye.com.
The Underground Summer Music Series with Clinton Sparks For reservations email Host@TheUndergroundChicago.com

                          Friday 6/13/2014

Castle SAMF AFTER: MARKUS SCHULZ Follow the LINK for tickets
EvilOlive Sin Factory, Eclectic Grooves, Mark Matras, Korner Gruve & Evil Olive Present: The long return of the infamous “THE LAB” event! Say “G-List” at the door for FREE entry)
The MiD SAMF AFTER: ERIC PRYDZ / RJ Pickens / Peter Kontor TICKETS SOLD OUT, General Admission after 11:30pm IF Capacity Is Not Reached. For TABLES call: 773-504-4348
Roof on the Wit Evil One Reservations Call: 312-239-9588
Smart Bar Planet Chicago with DBX (Live) SASSMOUTH / JARVI $13 before midnight $15 after. To purchase tickets follow the LINK. $10 Before midnight with Facebook RSVP or valid student ID
Soundbar Release Fridays $20 General admission. RSVP for free cover before 12 PM $10 after.
Spybar Dino Gardiakos / Nick / Bassett / Max Jacobson / Mantas Steles RSVP Deal: Free Before 12AM $20 after.
Studio Paris Thomas Gold call 312.377.9944 or email studioparis@leye.com.

                         Saturday 6/14/2014

Castle Robbie Rivera Follow the LINK to buy tickets.
EvilOlive SAMF AFTER: ANDY C / Stunna Buy Tickets HERE.
The MiD SAMF AFTER: DIPLO / Zebo TICKETS SOLD OUT, General Admission after 11:30pm IF Capacity Is Not Reached. For TABLES call: 773-504-4348
Nikki Fever Saturday ft. DJ Metro Text NIKKI to 72106 for your FREE VIP Entry
Primary Primary Presents: Dajae “Live” + Sonny Fodera NO DRESS CODE, for TIX follow the LINK
Roof on the Wit delaChapelle Reservations Call: 312-239-9588
Smart Bar We Still Believe with ANDRÉS THE WE STILL BELIEVE DJ’S $13 Before Midnight, $15 after get tickets by following LINK ($10 before midnight with Facebook RSVP or Valid Student ID)
Sound-bar SAMF AFTER: CAJMERE Buy Tickets HERE.
Studio Paris Icona Pop Buy tickets HERE. To reserve a table, please call 312.595.0800 or email studioparis@leye.com.

                         Sunday 6/15/2014

Roof on the Wit Candyland Reservations Call: 312-239-9588
Primary The Pool House CX Featuring: “Little” Louie Vega $10 Tix available by following LINK
Smart Bar Queen! with DERRICK CARTER / MICHAEL SERAFINI / GARRETT DAVID $7 All Night
The MiD SAMF AFTER: KASKADE / Nathan Scott / Win & Woo TICKETS SOLD OUT, General Admission after 11:30pm IF Capacity Is Not Reached. For TABLES call: 773-504-4348
The Underground CIA Sundays w/ DJ Sye Young RSVP to CIA@RockitRanch.com

TECH(NO.2) Loft Party w/ RJ Pickens – NO SL33P – Tima Fei – Miester – Twitchin Skratch – Lips

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TECH(NO.2) Loft Party w/ RJ Pickens - NO SL33P - Tima Fei - Miester - Twitchin Skratch - Lips

Saturday, May 10, 2014 – Loft Party – Doors At 10PM – Full Stage Production – Event Goes Till Late

REVERSE PRESENTS TECH(NO.2) …

::RJ PICKENS::
[http://iamrjpickens.com/]

::NO SL33P::
[http://soundcloud.com/no-sl33p]

::TIMA FEI::
[http://nordjs.com/]

::TWITCHIN SKRATCH::
[http://soundcloud.com/twitchinskratch]

::MIESTER::
[http://www.mixcloud.com/miester/]

::LIPS::

PURCHASE TICKETS:
http://www.residentadvisor.net/event.aspx?589939

MORE EVENT INFO:
http://reverseevents.com/event/techno2-loft-party-w-rj-pickens—no-sl33p—tima-fei—miester—twitchin-skratch—lips

LOCATION:
To Be Announced on the day of the show – Secure Private Loft Venue located 5 minutes from the Chicago Loop. Purchase Tickets or Sign Up for our mailing list at http://reversevents.com/ to get the address before it’s announced here!

ABOUT TECH(NO):
TECH(NO) is a branded event where the DJs are encouraged to unleash their techier side. Truly an underground experience, TECH(NO) events may pop up anywhere, and perhaps where you least expect them.

21+ To Enter
POSTS

The Pool House CII “4/20 Edition” At Primary Night Club

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**THE POOL HOUSE CII “4/20 Edition”**

– Official After-Party for Au Salon Cobra 4/20
– Merchandise Giveaways & Sale from Mr. Smoke Chicago

Forte Entertainment Group & Primary Presents invite you to The Pool House. The Pool House delivers true house music, a sexy ambience, and an intimate experience. With the help of our resident DJ’s and special guests, we will share the music that we know and love… Music deeply rooted in Chicago’s history.

The Pool House will be open every Sunday at Primary Night Club from 10pm until 4am. There will be NO COVER before 1am with the use of any sponsored password, and a reduced cover charge after (subject to change for special events).

http://facebook.com/poolhousechi
http://twitter.com/poolhousechi
http://soundcloud.com/poolhousechi
http://vimeo.com/poolhousechi

FEATURES:

– Tune in to the live video broadcast at http://www.ustream.tv/channel/the-pool-house1

– Download recorded new live sets every week at http://www.soundcloud.com/poolhousechi

– VOID Sound System & 12’ x 30’ LED Wall

HOSTS:

– Forte Entertainment Group:
http://facebook.com/FORTEent

– Primary Presents
http://primarychi.com/
http://facebook.com/primarynightclub

http://instagram.com/primarypresents

– House of Chi
http://facebook.com/houseofchievents

Guest Hosts: Cobra Lounge & Mr Smoke Chicago

**SPECIALS**:

-$200 | 2 Bottles (750ml) of Effen Vodka & Flavors (Cucumber, Black Cherry, Raspberry) (+ FREE Bottle of House Champagne)

-$150 1 Bottle (750ml) Fireball

– $9 Select Craft Cocktails

-$8 Tall Boy PBR + Shot of Jameson or Fireball

-$6 Fireball Shots

-$5 Select Craft Beers

-$5 Bloody Mary’s

-$4 | PBR Tall Boys

-Table Reservations: Contact Any Host (Listed above)

Where: Primary Night Club (5 W Division St)
When: Sundays, 10pm – 4am
NO COVER before 1am with the use of any sponsored password

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SPECIAL GUESTS:

GHOSTHOUSE (DJ SET) & Hexes

Sean Strange

Johnny NonStop

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RESIDENT DJ’s: BISHARAT | JORDAN BERNARDO

Bisharat | http://www.thebisharat.com/ | http://facebook.com/thebisharat | http://twitter.com/thebisharat | http://soundcloud.com/thebisharat | http://ResidentAdvisor.net/DJ/Bisharat

Jordan Bernardo | http://facebook.com/jordanbernardo | http://twitter.com/jordanbernardo_ | http://soundcloud.com/jordanbernardo | http://www.residentadvisor.net/dj/jordanbernardo

Mike Miraldi | Host/MC | http://twitter.com/mikemiraldi

GUEST BARTENDERS & SERVERS:

Alexandra Crow
Blake Anthony Seitz
Chris Flores
Gina Darling
Jon Hewak
Laura Madlangbayan
Laya Bella

* For artist bookings or if you would like to get more involved with the night (DJ’s/bartenders/hosts/dancers) please message mike@primarychi.com